The Institute of Business Research (IBR) provides a high-value Market Research Service for enterprises that intend to penetrate or expand their operations in the Vietnamese market. This service offers a comprehensive and accurate understanding of the market, enabling enterprises to make well-informed strategic decisions, minimize risks, and optimize strategies
We have strong resources and the capability to execute research at scale, enabling professional and efficient survey implementation while ensuring objectivity, representativeness, and reliable data quality.
We have experience working with a wide range of businesses across different industries, helping us understand practical business needs and deliver analyses and recommendations that support effective decision-making.
Our Key Service Offerings include:
1. Consumer Insights Research: Providing a clear and in-depth understanding of customer behaviors, attitudes, and needs. Key Deliverables/Reports:
U&A (Usage & Attitude)
Market Segmentation
Customer Profiles (Personas)
2. Brand Health Research: Measuring brand health, awareness, and levels of brand engagement. Key Deliverables/reports:
Brand Equity Tracking
Brand Positioning
3. Innovation Research: Evaluating the potential of ideas and optimizing products. Key Deliverables / Reports:
Concept Test
Product Tes
Packaging Test
4. . Communication Research: Measuring the effectiveness of advertising and marketing campaigns. Key Deliverables / Reports:
Ad Pre/Post Test (Pre and Post Advertising Testing)
Our Service Delivery Process:
1. Exchange & Needs Definition
We will work directly with the enterprise to clarify the research objectives, scope of the survey, target audience, implementation timeline, and expectations regarding the final deliverables.
2. Proposal & Contract Signing
Based on the agreed-upon needs, we develop a detailed research proposal, including the methodology, implementation plan, timeline, cost, and handover format. Afterward, we will prepare and submit the necessary contractual documents for mutual review and signing by both parties
3. Research Implementation
Research Design: Constructing questionnaires and establishing evaluation criteria that closely adhere to the enterprise’s objectives, ensuring that the research results fully address their issues and concerns, and serve as a basis for effective proposals and recommendations.
Survey Execution (Fieldwork): Leveraging our resource and execution capabilities, surveys are conducted on a wide scale, thereby ensuring the objectivity, representativeness, and reliability of the research sample.
In-depth Consultation Report / Summary Report: Analyzing the data and providing specific strategic observations and recommendations that directly support business decision-making.
4. Deliverables Handover & Acceptance
The IBR will formally present the research report and all agreed deliverables with partner
Both parties will jointly conduct the acceptance process based on the criteria stipulated in the contract, ensuring the quality of the deliverables.
CONTACT;
Institute of Business Research
Address: 59C Nguyen Dinh Chieu Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam
Hotline: (028) 3825 7364
Email: vnckd@ueh.edu.vn
