ORION FOOD VINA - A STRATEGIC PARTNER OF UEH-IBR: A 20-YEAR JOURNEY OF DEVELOPMENT AND VISIONARY LEADERSHIP IN THE FMCG SECTOR

09/12/2025

ORION FOOD VINA - A STRATEGIC PARTNER OF UEH-IBR: A 20-YEAR JOURNEY OF DEVELOPMENT AND VISIONARY LEADERSHIP IN THE FMCG SECTOR
 
Orion Food Vina Co., Ltd. is a subsidiary of the global Orion Group, renowned for its high-quality confectionery, snacks, and consumer goods. Since entering the Vietnamese market in 2000, Orion has swiftly established itself as a leader in the Fast-Moving Consumer Goods (FMCG) sector, driven by products that are reputable, high-quality, and tailored to local consumer tastes.
 
Over the past two decades, Orion has dedicated itself to product localization, harmonizing its offerings with Vietnamese cultural identity while pursuing ambitious goals in technology, product development, environmental sustainability, and human capital. Aiming to become Vietnam's No. 1 confectionery manufacturer, Orion has invested in a "smart factory" ecosystem featuring automated production lines and the integration of Industry 4.0 technologies, including IoT (Internet of Things), AI, and MES/ERP management systems. This facility not only meets international standards but also optimizes energy efficiency, minimizes waste, enhances operational effectiveness, and ensures occupational safety. Critical metrics regarding production efficiency, energy consumption, and emissions are rigorously monitored to fulfill governmental reporting requirements regarding productivity, safety, and environmental protection.
 
 
Source: Orion Food Vina
 
Orion Vietnam is committed to delivering a diverse product portfolio that offers high practical value, ensuring consumer peace of mind and satisfaction. This unwavering dedication to quality has cemented Orion as one of the most trusted FMCG brands in Vietnam. The company continually innovates to develop health-conscious products—such as reduced-sugar options—and utilizes recyclable packaging, demonstrating a profound commitment to community and environmental stewardship. These initiatives are quantifiable and reportable to the Government through criteria such as the ratio of "green" products, the percentage of recyclable packaging, and data on product quality and food safety compliance.
 
 
Prime Minister Pham Minh Chinh and Mr. Park Se Yeol, General Director of Orion Food Vina, at the "Transformation to Smart Factories on a National Digital Platform" program. Source: Orion Food Vina
 
Regarding its sustainable development strategy, Orion Vietnam implements a multifaceted approach to minimize environmental impact, optimize resources, and promote social responsibility, notably through the Biomass project. Orion actively participates in recycling alliances, utilizes biomass energy, reduces CO₂ emissions, and sustains community projects such as supporting potato farmers, funding scholarships, and improving infrastructure in disadvantaged areas. These activities generate reportable data for the Government, including CO₂ emission reductions, the volume of recycled packaging, and the number of community projects executed.
 
Human resource development remains a strategic priority for Orion. The enterprise focuses on cultivating managerial, leadership, and creative skills to build a high-quality workforce. Mentoring programs, succession planning, and broad implementation of ESG (Environmental, Social, and Governance) initiatives ensure that the staff is prepared to meet competitive demands and sustainable development goals. Key performance indicators reported include average training hours per employee, internal promotion rates, and participation rates in skill development programs.
 
The Institute of Business Research (UEH-IBR) is a premier institution for management training, consulting, and research in Vietnam. With a mission to bridge the gap between academic knowledge and corporate practice, UEH-IBR collaborates with numerous major domestic and international corporations across sectors including FMCG, manufacturing, finance, logistics, and technology. IBR is honored to accompany Orion Vietnam, ensuring that the Institute’s training programs remain closely aligned with market requirements while enabling Orion to develop an elite workforce ready to adapt to the challenges and opportunities of the digital and sustainable era.
 
 
Signing Ceremony between Orion Food Vina and UEH-IBR
News: Cát Linh - Institute of Business Research