Turning Business Challenges into Actionable Insights Through Collaboration
In today’s rapidly evolving business environment, organizations face increasingly complex challenges—from understanding changing consumer behaviors and navigating market uncertainties to evaluating innovation opportunities and responding to emerging policy developments.
Addressing these challenges requires more than intuition. It requires reliable data, rigorous analysis, and evidence-based insights.
The Institute of Business Research (IBR), University of Economics Ho Chi Minh City (UEH), invites businesses, government agencies, international organizations, industry associations, and development partners to collaborate with us in generating knowledge, insights, and solutions that drive informed decision-making and sustainable growth.
Why Collaborate with IBR?
As one of Vietnam’s leading research institutions, IBR combines academic excellence with practical business understanding to deliver high-quality research and consulting services.
Our multidisciplinary team of researchers, faculty members, industry experts, and professional consultants brings extensive experience across various sectors, enabling us to address both strategic and operational challenges faced by organizations today.
By partnering with IBR, organizations gain access to:
✔ Rigorous research methodologies
✔ Independent and objective analysis
✔ Industry and market intelligence
✔ Consumer and stakeholder insights
✔ Academic and professional expertise
✔ Customized research and consulting solutions
✔ Evidence-based recommendations for strategic decision-making
Areas of Collaboration
IBR welcomes collaboration opportunities across a wide range of research and consulting activities.
Market Research
Gain a deeper understanding of market dynamics, customer preferences, purchasing behaviors, and emerging trends to support strategic planning and business growth.
Consumer Insights Research
Explore consumer attitudes, motivations, expectations, and experiences to develop products, services, and strategies that better meet customer needs.
Brand and Communication Research
Evaluate brand performance, brand equity, customer perceptions, and communication effectiveness to strengthen market positioning and engagement.
Innovation Research
Assess market readiness, test new concepts, evaluate innovation opportunities, and support product and service development initiatives.
Economic, Social, and Policy Research
Generate evidence-based insights that support policy development, socio-economic analysis, and sustainable development initiatives.
Research-Based Consulting
Leverage data-driven insights and expert knowledge to address strategic challenges, evaluate opportunities, and support organizational transformation.
Bridging Research and Practice
At IBR, we believe that research should create impact beyond academic publications.
Our approach emphasizes translating research findings into practical recommendations that help organizations make better decisions, improve performance, and create long-term value.
Whether the objective is entering a new market, understanding customers, evaluating policies, measuring program effectiveness, or identifying growth opportunities, IBR works closely with partners to ensure that research outcomes are relevant, actionable, and aligned with real-world needs.
A Network of Trusted Partnerships
Over the years, IBR has collaborated with businesses, universities, public institutions, and international organizations across diverse sectors. These partnerships have enabled us to contribute to market intelligence, policy development, organizational improvement, and innovation initiatives that create measurable impact.
We continue to expand our network of partners who share a commitment to evidence-based decision-making, innovation, and sustainable development.
Let’s Explore Opportunities Together
Whether you are seeking market intelligence, customized research solutions, consulting support, or long-term strategic collaboration, IBR is ready to work alongside your organization.
We welcome opportunities to discuss how research and data-driven insights can help address your challenges and support your goals.
Start a Conversation with IBR
Complete our Research Collaboration & Partnership Form and our team will contact you to explore potential areas of collaboration.
[Research Collaboration & Partnership Form]
Share your expertise. Collaborate with purpose. Create impact through research.
Institute of Business Research (IBR), University of Economics Ho Chi Minh City (UEH)
Contact Us
🌐 Website: https://ibr.ueh.edu.vn/english/
📘 Address: Room B1-1102, 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City
📧 Email: vnckd@ueh.edu.vn
📞 Hotline: (+84) 88 603 4896
Institute of Business Research (IBR) – University of Economics Ho Chi Minh City (UEH)
Understanding Markets. Creating Impact.
