Middle Management Development Program

“Demonstrating Capability — Practicing Transparency — Architecting Sustainability”

Backed by the prestigious academic excellence of the Institute of Business Research (IBR) – an elite strategic arm of the University of Economics Ho Chi Minh City (UEH), the Top 1 university in Vietnam according to the global Times Higher Education (THE) World University Rankings.

I. Program Vision and Strategic Positioning

In an era of rapid disruption and market volatility, mid-level managers serve as the vital backbone determining an enterprise’s survival and growth. They are no longer mere executors; they must evolve into transformational leaders who can translate C-suite visions into breakthrough business outcomes.

The Executive Development Program (EDP) at IBR is a high-impact training blueprint meticulously designed to upgrade core competencies, cultivate strategic foresight, and equip modern managers with practical, tech-driven leadership skills:

• Mindset Transformation: Translate macro-level corporate goals into sharp, actionable execution frameworks (KPIs/OKRs).
• People Leadership: Master strategic human resource management, optimize workforce performance, and inspire future successor pipelines.
• Data & Tech Mastery: Leverage Generative AI (GenAI) responsibly and drive precise, data-driven decision-making.
• Architecting Green Growth: Seamlessly embed innovation mindsets and ESG (Environmental, Social, and Governance) sustainability metrics into core business operations.

II. Executive Curriculum and Core Modules

⏰ Standard Duration: 02 Days | 04 Sessions | 03 Hours per Session (Micro-learning format optimized for busy corporate executives).

# MODULE A: Self-Mastery & Team Leadership

• Core Competencies: Defining the portrait of a modern mid-level leader; emotional intelligence (EQ) and behavioral agility.
• Interactive Capabilities: The art of strategic communication, corporate conflict resolution, and value-creating negotiation.
• Talent Management: Executive coaching skills, scientific delegation, and architecting high-performance team cultures.

# MODULE B: Strategic Thinking & Execution Discipline

• Goal Management: Frameworks to break down overarching corporate strategy into dynamic KPIs/OKRs and granular action plans.
• Data-Driven Decision Making: Methodologies for collecting, analyzing, and optimizing executive choices based on empirical data.
• Navigating Volatility: Advanced problem-solving techniques and adaptive decision-making within BANI/VUCA environments.

# MODULE C: Digital Transformation, AI & Innovation Management

• Digital Leadership: Building mental models and frameworks to champion department-wide digital transformation.
• Responsible GenAI: Practical workflows utilizing GenAI assistants to optimize daily operational productivity securely.
• Innovation Ecosystems: Designing and scaling a corporate culture of innovation through Design Thinking.

# MODULE D: Finance, Legal & Enterprise Risk Control

• Finance for Non-Finance Managers: Interpreting and diagnosing vital financial statements; optimizing cash flow management at the department level.
• Cost Optimization: Structural waste reduction based on Lean Management principles.
• Enterprise Risk Management (ERM): Proactively identifying, evaluating, and mitigating operational and corporate risks.

# MODULE E: Market Acumen & Sustainable Growth Strategies

• Customer-Centricity: Re-engineering market strategies to put the customer at the absolute center of digital operations.
• Sustainable Growth: Deploying circular economy models and practical ESG criteria into departmental value chains.
• Tech-Driven Marketing & Sales: Exploiting data analytics and AI to accelerate revenue growth and decode consumer behavior patterns.

III. Corporate Value Proposition and Return on Investment (ROI)

Going far beyond conventional academic theory, this program serves as a high-yield corporate investment yielding immediate and quantifiable organizational impact:

1. Cross-Functional Alignment: Breaking down institutional silos and magnifying cross-departmental synergy under the golden rule: “Corporate success is a shared responsibility.”
2. Execution Precision: Tightening operational discipline, shortening the time from strategy to execution, and mitigating errors via data-driven workflows.
3. Future-Proofing Workforce: Embedding AI technologies and innovation directly into the management DNA safely, securely, and responsibly.
4. Resilient Succession Planning: Future-proofing the next tier of leadership to guarantee the enterprise’s long-term sustainability and market relevance.

IV. Why Partner with IBR – UEH?

IBR – UEH | Strategic Think Tank & Executive Education Partner

The Institute of Business Research (IBR) is an elite academic arm of the University of Economics Ho Chi Minh City (UEH). We pride ourselves on being the ultimate bridge connecting world-class academic research with high-impact corporate consulting and executive education—partnering with forward-thinking leaders and pioneering enterprises for a sustainable future.

• Official Website: ibr.ueh.edu.vn
• Corporate Training Hotline: 088 603 48 96
• Executive Office Email: shortcourse@ueh.edu.vn
• Official Facebook Page: Short-term Training – Institute of Business Research, University of Economics Ho Chi Minh City.