Executive Education Program for Senior Management

Advanced CEO Program – UEH

The UEH Advanced CEO Program is an executive education program designed for business leaders seeking to strengthen their leadership capabilities and strategic thinking in today’s dynamic and complex business environment.

1. Introduction

The Advanced Executive Program is developed by the Institute of Business Research (IBR), aiming to equip participants with contemporary managerial knowledge, practical skills, management tools, and international best practices. The program integrates global management perspectives with practical business experiences in Vietnam, enabling executives to enhance their leadership effectiveness and achieve sustainable organizational success.

2. Program Objectives

The program is designed to:

• Reinforce core management knowledge and systematize essential managerial skills and methodologies.
• Enhance leadership capabilities, strategic thinking, and multidimensional perspectives required to navigate today’s challenging business landscape.
• Provide comprehensive foundational knowledge across various business disciplines and managerial functions that every CEO should possess.
• Develop strategic awareness, managerial insight, and executive competence that, combined with participants’ inherent leadership potential and professional experience, contribute to becoming an effective and professional CEO.

3. Target Participants

The program is intended for:

• Senior business leaders, including Chairpersons, Chief Executive Officers (CEOs), Members of the Board of Directors, Members of the Board of Management, Executive Boards, and senior leadership teams.
• Middle and senior managers with substantial knowledge and practical experience in managing and operating departments, divisions, or business units within organizations.

4. Course Contents

4.1 CEO Profile: Being an Authentic Leader

The CEO in the Modern Era

• Who is a CEO?
• Roles and Responsibilities of a CEO
• From CEO to Professional CEO
• Characteristics of different CEO generations
• Leadership style assessment
• Selecting an appropriate leadership style

Practical Applications

• Case-based exercises derived from real-world business situations
• Sharing practical lessons and experiences from successful CEOs

4.2 Corporate Management Systems

• Overview of corporate governance
• Corporate system management
• Contemporary business management approaches
• Concepts of business management
• Organizational structure design
• Roles and competencies of managers

4.3 The Art of Leadership and the Effective Use of Power

Leadership Fundamentals

• Concepts and theories of leadership
• Distinguishing management from leadership
• Integrating management and leadership effectively

Leadership and Change Management

• Why organizations must change
• The eagle transformation metaphor and lessons for change
• Common reasons organizational change initiatives fail

The Critical Role of Leadership in Change Management

• Building trust
• Creating vision
• Inspiring others
• Influencing stakeholders
• Executing strategy
• Unlocking organizational potential
• The impact of the Fourth Industrial Revolution (Industry 4.0) on change leadership

Leadership Psychology and People Management Skills

• Understanding employee temperament
• Understanding employee personality traits
• Understanding managerial personality characteristics

Leadership Styles

• Concept and definition
• Factors influencing leadership styles
• Contemporary leadership styles
• Video-based case analysis and practical exercises

Employee Motivation

• Concepts of motivation
• Key factors driving employee motivation
• Managerial approaches to motivating employees
• The importance of attitude over qualifications

Talent Management and Development

• Identifying talent within organizations
• Differences between talent management and human resource management
• Talent attraction and retention strategies

Leadership and Power

1. Power

• Authority and power
• Sources of power
• Leadership power
• The relationship between leadership and power
• Hard power and soft power
• Traditional power and new power
• Strategies for building influence and power

2. Leadership Power and Influence

• Understanding leadership credibility
• Personal characteristics of credible leaders
• Components of leadership credibility
• Genuine versus superficial credibility

3. Five Levels of Leadership Competence and Their Application

• The five levels of leadership competence
• Applying the five leadership levels in organizational management

4.4 Business Planning Skills

• Fundamental concepts of planning and business planning
• Developing a business plan
• Implementing business plans
• Monitoring and reporting business plan performance
• Hands-on business planning exercises based on participants’ real business situations
• Discussion and sharing of practical experiences

Program Information

Executive Education Brochure – Updated April 2025

Implementing Organization

IBR – UEH | Strategic Think Tank & Executive Education Partner

A trusted partner in delivering management solutions through research, consulting, and practice-oriented executive education for business leaders and organizations.

Institute of Business Research (IBR), University of Economics Ho Chi Minh City (UEH)

Fanpage: Short-term Training Programs – Institute of Business Research, University of Economics Ho Chi Minh City

Email: shortcourse@ueh.edu.vn

Hotline: (+84) 88 603 4896