
“Demonstrating Capability — Practicing Transparency — Architecting Sustainability”
An elite, short-term executive program backed by the exceptional academic prestige of the Institute of Business Research (IBR) – a strategic arm of the University of Economics Ho Chi Minh City (UEH), the Top 1 university brand in Vietnam according to the global Times Higher Education (THE) World University Rankings.
I. Program Overview: A Tailor-Made Management Solution
In an era of continuous economic restructuring, an organization’s competitive advantage is fundamentally determined by the caliber and vision of its core workforce. The Mini MBA Program at the Institute of Business Research (IBR) is not designed to be another generic course bogged down in dense academic theory. Instead, it is a highly condensed executive blueprint engineered specifically to transform functional managers into high-impact, practical corporate leaders.
# The Exclusive Edge: A Customized Matrix of 60 Advanced Modules
Partner enterprises hold the exclusive right to collaborate directly with the IBR Executive Board to select, restructure, and optimize the curriculum from a comprehensive master list of 60 academic and skill-based topics. These modules span five core pillars: Strategic Management, Modern Marketing, Next-Gen Human Resources, Advanced Accounting & Corporate Finance, and Executive Leadership Skills. This agile approach guarantees that the training aligns perfectly with the enterprise’s real-time operational context and directly resolves structural “bottlenecks.”
II. Agile & Collaborative Deployment Models
IBR thấu hiểu (deeply understands) the premium placed on an executive’s time and the necessity of uninterrupted corporate operations. Therefore, our delivery framework is built upon the principle of absolute flexibility:
- Optimized Duration: The standard curriculum is meticulously condensed into 18 days (equivalent to 36 sessions). The execution pace and lecturing schedules are orchestrated entirely around the enterprise’s requested timeline.
- Versatile Learning Environments: Training locations pivot dynamically according to organizational needs. Enterprises can utilize UEH’s international-standard smart classrooms, host the sessions directly within their corporate offices, or select premium external event venues.
III. The Dual Value Matrix
The Mini MBA at IBR creates an immediate, quantifiable impact for both individual executives and the sponsoring organization:
1. For Sponsoring Managers (The Cohort)
- Elite & Condensed Knowledge: Gain direct access to core, high-level management frameworks, continuously updated with the latest macroeconomic and global market trends.
- Actionable & Applied Frameworks: Learn via immersive case studies and practical simulations, confronting real-world operational challenges to ensure skills can be deployed instantly to boost workplace productivity.
- Elite Network Expansion: Unlock exclusive opportunities to connect, share insights, and build relationships with leading economists, industry experts, and the vast corporate ecosystem of UEH.
2. For the Sponsoring Enterprise (The Corporate Partner)
- Strategic Leadership Alignment: Build a cohesive tier of mid-to-senior managers who possess a holistic business vision, creative problem-solving capabilities, and a shared vocabulary of advanced corporate governance.
- Maximized Training ROI: Drastically cut down on the financial and time commitments required by traditional, multi-year MBA paths while delivering equivalent capability transformation for the succession pipeline.
- Perennial Operating Transparency: IBR commits to the highest level of accountability. The Executive Board provides detailed post-session written progress and content reports directly to the corporate partner, ensuring absolute transparency regarding educational quality.
IV. Executive Curriculum Matrix & Module Structure
| MODULE | FIELD | COURSE / SUBJECT | NUMBER OF SESSIONS
|
|---|---|---|---|
| 1 | Management | Innovation and Creativity Management | 04 sessions/course
3.5 hours/session |
| 2 | Skills | Leadership | 02 sessions/course
3.5 hours/session |
| 3 | Skills | Analytical Thinking and Problem Solving | 02 sessions/course
3.5 hours/session |
| 4 | Management | Advanced Strategic Management | 04 sessions/course
3.5 hours/session |
| 5 | Management | Advanced Operational Management | 04 sessions/course
3.5 hours/session |
| 6 | Management | Advanced Quality Management | 04 sessions/course
3.5 hours/session |
| 7 | Marketing | Advanced Marketing Strategy | 04 sessions/course
3.5 hours/session |
| 8 | Finance
Accounting |
Advanced Finance for Managers | 04 sessions/course
3.5 hours/session |
| 9 | Management | Strategic Human Resource Management | 04 sessions/course
3.5 hours/session |
| 10 | Finance
Accounting |
Strategic Management Accounting | 04 sessions/course
3.5 hours/session |
V. International Scientific Council & Executive Board
The elite standard of the program is rigorously safeguarded by a premier board of globally recognized scholars, policy advisors, and influential scientists:
- Head of the Executive Program Board: Prof. Dr. Vo Xuan Vinh (Director of IBR – Ranked among the Top 1% of the world’s most influential scientists).
- Executive Program Director: Assoc. Prof. Dr. Tran Dang Khoa (Leading expert in Strategic Management).
- Deputy Program Director: M.Sc. Nguyen Thị Thanh Tra
- Sub-Committee for Quality Assurance & Educational Administration:
- Quality Assurance Supervisor: M.Sc. Pham Thi Thuy Trang
- Program Secretary: M.Sc. Pham Quoc Thy
- Academic Training Coordinator: M.Sc. Le Thi Huyen Trang
- Academic Registrar: Nguyen Tran Bao Nguyen
VI. Registration and Executive Consultation
To secure a custom-tailored curriculum proposal that fits your organization’s current operational reality and optimizes your corporate training budget, please connect with the Executive Board through our official channels:
- Institutional Portfolio & Details: ibr.ueh.edu.vn
- Corporate Inquiry Portal (Google Form): [Insert Google Form Link Here]
- Executive Training Hotline: 088 603 48 96
- Executive Office Email: shortcourse@ueh.edu.vn
- Official Facebook Page: Short-term Training – Institute of Business Research, University of Economics Ho Chi Minh City.
INTAKE & DEPLOYMENT PROCESS:
| STEP | OPERATIONAL ACTIVITY & CORE CONTENT | STANDARD TIMELINE
|
|---|---|---|
| 1 | Initial Consultation & Proposal Pricing
Provide strategic consultation and issue the formal tuition fee/investment notification tailored to the client organization’s scale. |
02 working days from initial request intake |
| 2 | Requirement Mapping & Master Framework Design
Engage, discuss, and record exact specifications from the partner enterprise (program architecture, timeline, venue preferences, etc.) to engineer the master curriculum framework. |
07 working days |
| 3 | Training Needs Assessment (TNA)
Conduct an in-depth survey and operational assessment to map the practical corporate training requirements of the enterprise. |
05 working days |
| 4 | Contract Drafting & Legal Execution
Formulate the draft agreement and proceed with the official execution of the Training Cooperation Contract. |
10 working days |
| 5 | Customized Syllabus & Courseware Development
Faculty members develop the highly customized lecture outlines and syllabus based directly on the client’s specifications and the TNA survey intelligence. |
10 working days post-contract execution |
| 6 | Syllabus Review & Client Sign-off
Transmit the detailed syllabus to the corporate partner for final review, verification, and academic approval. |
07 working days |
| 7 | Program Launch & Course Execution
Officially orchestrate and launch the training program upon client syllabus sign-off and mutual agreement on the exact schedule and location. |
Triggered upon syllabus approval and final scheduling/venue confirmation |
| 8 | Executive Certification
Process academic evaluations and officially issue the executive certificates of completion. |
Upon successful completion of the training curriculum |
STRATEGIC THINK TANK DELIVERY UNIT IBR – UEH | Strategic Think Tank & Executive Education Partner where world-class academic research is seamlessly converted into breakthrough corporate solutions and practical executive education for pioneering leaders.





